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posted on Aug. 27, 2025 at 2:40 pmAug 27, 2025

Beyond discounts: How advertisers can drive back to school sales

posted on Aug. 27, 2025 at 2:40 pmAug 27, 2025

The Platformance report emphasises why advertisers must integrate influencer marketing, retail media and commission-based commerce within a unified, outcomes driven framework during the back to school period.

The report highlights how the back to school period has evolved beyond a retail spike into a critical moment for advertisers to capture heightened consumer intent and secure early wins ahead of the competitive Q4 retail season. back to school

The report highlights how the back to school period has evolved beyond a retail spike into a critical moment for advertisers to capture heightened consumer intent and secure early wins ahead of the competitive Q4 retail season.

Winning in the back-to-school season requires far more than tactical discounts, according to the latest Back to School 2025 Report titled ‘The Return to Rhythm: Seizing Opportunity in the Back to School Season’ released by Platformance, the growth acquisition engine within FAST Ventures,

The report emphasises why advertisers must integrate influencer marketing, retail media and commission based commerce within a unified, outcomes driven framework.

“Back-to-school is no longer just about parents shopping for supplies, it’s the Middle East’s collective reset moment,” said Waseem Afzal, Founder and CEO of Platformance.

Afzal added, “From parents to professionals, consume

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Tags:advertisers Advertising affiliates back to school brand volume category growth Commerce commission consumer intent Creator Content Cultural Relevance discounts Ecommerce.Fast Ventures Inﬂuencer marketing marketing MENA outcomes driven framework Platformance purchase patterns purchase priorities retail media retail spike Waseem Afzal

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.