The media landscape is littered with predictions of the imminent demise of one medium or another. Radio was going to overtake newspapers, TV would be the end of radio, the web would make all other platforms obsolete, and the multitude of social media apps mean fewer and fewer people will go to a website to get their news. And now the advent of Artificial Intelligence is again generating fears of mass layoffs as the machine learns how to write articles. These disruptive technologies did force some changes. Old advertising models had to be rethought and the approach to news had to adapt to the new consumer behaviour. Think multimedia, shorter and easier to digest stories. Local news strugg
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