Ramsey Naja is chief creative officer at JWT MEA
I’m not afraid of that Algorithm guy, me. But I am getting seriously pissed off with him. Here’s a fella who seems to have evolved from an obscure chapter in the school’s math book to the equivalent of a horseman of the apocalypse. Whichever way you look, there’s always a threat or a menace from him, and it is always so obscure, so insidious even, that I am beginning to think that Algorithm – let’s call him Algo – is an alien life-form sent to eliminate us all.
Algo takes different shapes and adapts to the environment he wants to destroy – and always under the guise of help and practicality. That environment can be a task
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