Seven in 10 consumers across the UAE, and 71 per cent of consumers in Saudi Arabia are willing to share their personal data in exchange for a better brand experience, according to the latest research findings by Jack Morton.
The Experience Better/Insights report surveyed 5,000 consumers across the US, UK, UAE, Kingdom of Saudi Arabia (KSA), and Singapore in Q2 2024 and explored consumers’ shifting attitudes toward data privacy and brand trust in an era where AI offers the opportunity for personalisation at scale.
The survey found that more consumers would exchange their data for an AI-driven brand experience than would exchange it for cash or other goods and services. The report reveals
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