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posted on Mar. 28, 2025 at 9:20 amMar 28, 2025

BTS: Pedro Pascal on ‘a heartbroken world … and the promise of healing’

posted on Mar. 28, 2025 at 9:20 amMar 28, 2025

Through 'The Making of Someday', which is now officially featured on Apple's YouTube page, viewers witness the collaboration between Pascal and choreographer Tanisha Scott, celebrated for her work with Rihanna and Beyoncé.

Building on Apple’s new AirPods 4 Someday campaign featuring Hollywood star Pedro Pascal, which got audiences grooving in the UAE and Saudi Arabia, the brand has now released a never-before-seen, behind-the-scenes rehearsal footage of Pedro Pascal dancing Brazilian funk to the song “Perfect,” a collaboration between Sam i & Tropkillaz with Bia and MC Pikachu.

The combination of Pascal, known for his strong presence on television and in film, with the irreverent Brazilian funk made the Apple commercial go viral, not just in the Middle East region, but also around the globe. ‘The Making Of Someday’ now reveals the production process and the great chemistry on set between Spike Jonze, P

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Tags:AirPods 4 Apple Apple commercial behind the scenes Brazilian funk Campaign film Jorie Feldman Pedro Pascal Saudi Arabia Someday Spike Jonze Tanisha Scott television The Making of Someday UAE

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.