The pandemic has made us all re-evaluate how we do business and what we can do to pivot or stay relevant. In my case, it has meant launching a full-fledged production house that oversees content creation, commercials and short films. Having started the PR firm Shadani Consulting five years ago, it may seem like a no-brainer to add in-house video production capabilities to the mix, but when one realises the huge investment that is required – in cameras, lighting equipment and infrastructure – it’s understandable why smaller boutique agencies tend to shy away.
Having made the leap, and hired experienced and award-winning directors, sound engineers and colourists to join our team, I quick
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