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Behavioural changes: An important PR metric

The Romans' Joe Lipscombe speaks to Campaign Middle East about the changes the PR industry in the region has faced this past year.

Joe Lipscombe, Partner, The Romans
How do you foster a culture of innovation and continuous learning within your organisation?
At The Romans we let our work do the talking.
If that work isn’t always better, stronger, more effective, and more modern than what’s out there, then we’re not saying much. 
That’s motivation enough for constant innovation and learning. Unlike the mega networks that seem to change their spots for stripes month by month, indies have one pure focus – pushing the boundaries of what PR is and can achieve. We have to punch up, jump higher, and move faster, or we fail our clients
and o


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