The digital marketplace is constantly evolving, and there has been exponential growth for businesses that are taking advantage of the fact that digital marketing provides measurable return on investments. Driven by rapid changes in technology, the digital marketing profession offers plenty of room for growth, and those aspiring to be digital marketers – or those already on the pathway – are positioning themselves for a growing career.
Digital marketing is relatively young as a profession but is identified as a career path with immense growth potential. The world is rapidly shifting to digital, with many organisations choosing to accelerate their ambitions in the wake of the Covid-
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