BBDO has created a global crowdsourcing platform to enable its clients to commission online video content, with Mars as its launch partner.
Flare Studio is an extension of BBDO’s content division Flare.
The platform will offer marketers three levels of increasingly sophisticated service: Open Studio, Studio Plus and Studio Pro.
The Mofilm-style offering launches in the UK at Abbott Mead Vickers BBDO this week and will be available globally in the coming months.
Mars is the first brand to sign up but the service will be available to all BBDO clients.
Leonid Sudakov, global chief marketing officer at Mars Petcare, has led Mars’ involvement in the platform.
Sudakov said: “In the crea
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