Non-alcoholic beverage brand Barbican, part of Coca-Cola, has ventured into the energy beverages space with its latest launch Barbican Turbo.
Havas Middle East was tasked with launching the new brand in Saudi Arabia.
The agency decided to take a different approach to stand out from its competitors in the energy drinks sector.
”We didn’t want to be just another brand launching in this space, the challenge was how to stand out and establish Barbican Turbo in such a crowded category,” said a spokesperson from the agency.
The agency came up with a radio campaign for the launch. The campaign was inspired from the new beverage’s name Turbo.
“Drawing inspiration from
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