The industry is undergoing a profound transformation, moving beyond generative AI to the more advanced realm of Agentic AI. This leap introduces systems that not only create content but also autonomously make decisions and execute tasks, redefining how campaigns are conceptualised, managed, and optimised.
Yet, as we embrace automation, it’s vital to maintain a balanced perspective. The most impactful outcomes stem from a synergy between AI’s efficiency and human creativity, ethics, and strategic oversight. This collaboration ensures innovation and responsibility as the industry explores new horizons.
Generative AI has already revolutionised advertising by enabling the rapid creation of high-quali
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