The much-awaited Ramadan 2021 is predicted to be similar to the Ramadans of old, with marketers looking forward to investing once again in media. Despite slowly returning to normal life, people have adapted to the new normal. Reprise has evaluated past years’ trends on consumer sentiment and purchase behaviour and will be shedding some light on media ad spends and what to expect from 2021.
Consumer sentiments
During the pandemic, consumer sentiments hovered around extreme cautiousness towards personal finances owing to potential job cuts and salary reductions.
As a result, people have started prioritising needs over their wants, resulting in the purchasing of essential products only.
Also
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