AWR Group has unveiled a new brand identity built on purpose and innovation while preserving its family-centric roots. More than just a new logo, the rebrand signals a strategic shift in unifying the conglomerate under a cohesive, experience-driven vision.
Central to the new identity is the Group’s Brand Immersion Centre – a sensory space designed to bring the brand to life for employees and partners.
Driven by the brand purpose ‘Embrace Generation Next’, the rebrand marks AWR Group’s evolution into a modern, values-led enterprise.
Sara O’Hara, Chief Marketing Officer of AWR Group spoke exclusively to Campaign Middle East about the brand’s new direction, creative strategy, and overal
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