By James Pass, managing director and creative principle, JPd, talks how marketers can embrace the global phenomenon
The international release of an augmented reality (AR) version of a two decades-old video game has created a rolling global phenomenon in just over a week, presenting a massive opportunity for marketers. It may also represent an opportunity in the development of the various strands of virtual reality.
Pokémon Go in such a short span of time has produced an extraordinary response from consumers. In the US, it had within day’s more than 20 million active users, making it the biggest mobile game in US history. While the game is still yet to launch in the UAE, the remarkable
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