The brand, marketing, creative, and advertising industry in the Kingdom of Saudi Arabia has grown in leaps and bounds over the past decade, but now the time has come for its CMOs to claim a seat at the table on the global stage, as well.
In order to achieve this, organisations need to plug the future talent gap and prepare their future leaders, the Chief Marketing Officers (CMOs) of tomorrow, to truly develop a deeper understanding of what ‘brand’ means and how to build a sustainable, long-term brand with a vigilant eye on its vision and values.
In tandem, these future CMOs need to be equipped to move at the speed of culture and technology, develop a better understanding of consumer beha
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Tags:AdvertisingAtharAthar – Saudi Festival of CreativityAthar FestivalBBDOBrandbrand managersBrand Valuesbrand visionCampaignsChief marketing officersCMOsConsumer behaviourcreativecreative effectivenessCreative excellencecritical thinkingCustomer ExperienceDani Richadigital proficiency skillsElda ChoucairFuture CMO Academyfuture talent gapHearts & ScienceKSALeadershipmarketingmarketing directorsmedia and marketingOMDOMG MENAOmnicom Media GroupOmnicom Media Group MENAPHDprogrammesReda RaadSaudi Arabiasenior marketing managersskills gapsuccession planningTBWATBWA\RaadTBWA\Raad DubaiTBWA\Raad\Saudi Arabiaupskilling
