Aster Clinics, an integrated healthcare provider under Aster DM Healthcare GCC, has unveiled the Aster Superpower Project, an initiative aimed at fostering healthy habits among children in the UAE.
As the new school year kicks off, the campaign intends to empower children with the knowledge and behaviours needed for a vibrant, energetic start, reinforcing Aster Clinics’ commitment to supporting parents in managing their child’s health.
The Aster Superpower Project introduces children to six superhero characters, each representing a crucial aspect of health and wellness. These characters — Hydro Hero for hydration, Flashing Floss for dental hygiene, Mighty Man for physical activity, Miss Brai
Aster ‘superheroes’ campaign for children’s health and wellness
The Aster Superpower Project campaign focused on digital, social, influencers, DCRM (digital CRM), corporates, and BTL channels such as in clinic events, as well as events with media houses.
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