Assembly has announced its appointment as the SEO, Web Analytics and UX/UI Agency of Record for Al-Futtaim Automotive.
The new partnership will see the agency deliver SEO results, Data and Analytics, and UX/UI initiatives for Al-Futtaim Automotive.
Al-Futtaim Automotive, part of Al-Futtaim Group, operates a portfolio of automotive brands and services across the UAE.
Faisal Dean, CEO of Assembly MENA, expressed his excitement about the partnership: “We are thrilled to collaborate with Al-Futtaim Automotive, a company that shares our passion for innovation and customer-centricity.
“Our expertise in data, technology, and talent will enable us to deliver exceptional value and drive growth for Al-Futtaim Automotive.”
Assembly planned different teams to oversee Al-Futtaim Automotive’s 22 brands for a quick transition.
Katib Belkhodja, Director of Customer Centricity, Al-Futtaim Automotive, commented on the strategic collaboration, “Assembly demonstrated a strong depth of understanding and expertise in SEO, Data and Analytics. This approach aligns with our goals as we continue expanding our digital footprint and accelerating business transformation across brands.
“The agency will be a key partner in enhancing the user experience across all the brands within the Al-Futtaim Automotive portfolio, ultimately driving customer satisfaction, quality traffic to our websites, lead generation and business growth.”
The partnership is a step further in Al-Futtaim Automotive’s strategy to adopt digitalisation, drive customer-focused innovations and leverage advanced technologies to enhance customer experiences and strengthen business growth.
The assignment is effective immediately.