As of 15 September, ASICS has just completed a multichannel campaign launching its first-ever regional Back to School collection, featuring the children of ASICS’ employees as kid models.
In a day and age where other brands are experimenting with artificial intelligence-led creatives, and AI influencers, ASICS decided to reinforce the brand’s commitment to family and community with a very ‘human’ campaign.
“We aimed for a simple, authentic approach, avoiding an overly processed look. The photoshoot was particularly exciting, as it featured the children of ASICS employees and ambassadors, creating a familiar and comfortable environment. The kids had fun alongside their parents, captu
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