Outdoor company Al Arabia has re-created selected work sourced from 900 young artists on over 3,000 giant OOH sites, in a campaign by JWT Riyadh.
Art hit the streets of Saudi Arabia as Out-of-Home company Al Arabia launched what is billed as ‘the biggest art gallery ever seen in the Kingdom’ on 22 December. The campaign, whose creative and digital legs were handled by JWT Riyadh, sought to find undiscovered artists in the Kingdom and bring their work to the people, through giant outdoor sites. The outdoor billboards were turned into framed pieces of art.
The campaign features selected work sourced from 900 artists displayed on over 3,000 sites across the country. The arti
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