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Are you ready? By Carat’s John Ekambi

Carat’s John Ekambi outlines easy steps you can take today to prepare for the cookieless era.

So here we are again: you thought you had mastered the latest trends of our lovely digital industry. You opened your crypto wallet, took the plunge and bought your very first NFT and attended mandatory workshops on quantum computing. But just when you felt you’d grasped all of this, the industry has decided to bring something new to the table that will change the place settings forever: the cookieless era.
While cookies are clearly not new – they have been the backbone of the open internet for decades and are now at the heart of most marketing conversations – their absence will be. I’m not a mind reader but I’m guessing that if you are reading this you have probably already been ex


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