By Jalaja Ramanunni
Picture credit: @lilmiquela; Miquela is a virtual influencer on InstagramMany brands are working with online influencers as part of their marketing strategies. As the lines between reality and virtuality blur, brands harness virtual influencers’ power to create campaigns and tap into the growing trend of digital escapism.
Virtual influencers are computer-generated characters who possess their own personalities, lifestyles and online personas but are created and controlled by a team of artists and developers. These virtual influencers are gaining popularity on social media platforms, captiva
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