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Are Dubai’s boutique agencies in trouble?

Four months into the downturn of 2016, talk of redundancies and even closures are already gripping Dubai Media City and independents appear to be taking the brunt of it   

Nobody ever said 2016 was going to be easy; some have even said it could be the worst economic downturn since the financial crisis of 2008. But until now it has always been talked about as if it’s something to come; something to wait for and hope it the talk is all just simply talk rather than something currently happening.

However, recent events would suggest the economic tide is beginning to turn against the advertising industry and, despite the confidence displayed by some boutiques in Campaign back in Novem


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