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Aramco, ADNOC, stc, e&, QNB, Emirates, ROSHN top brand rankings in 2025

e& is the first Middle Eastern brand to be recognised as the world's fastest growing in terms of brand value, following a 701 per cent year-on-year increase in brand value to $15.3bn after consolidating its brand architecture under a unified identity.

Brand Finance

Aramco has retained the top spot on the list of the Middle East’s most valuable brands, while e& has emerged as the world’s fastest-growing brand, with its value soaring 701 per cent to $15.3bn after consolidating the brand architecture under a unified identity.

The rankings were shared in the latest Brand Finance Middle East 150 2025 report, which reflects impressive brand value growth across the Middle East region, establishing Saudi Arabia and the UAE as regional leaders.

For the sixth consecutive year, Aramco – which touts brand value at $41.7bn – retained its position as the most valuable brand in the Middle East. ADNOC, which has seen its value rise 25 per cent year-on-year


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.