ArabyAds, an advertising and consumer intelligence platform in the MENA region, announced the acquisition of Dmenta, a creative digital hub that specializes in influencer marketing.
Dmenta was founded in 2012 by its CEO Shady Essam. The platform currently offers its creative hub services to leading advertisers across industries like Chalhoub Group, Landmark Group, Adidas, NowNow, Namshi, and Noon. It also has a solid roaster of mega and celebrity influencers with a massive reach for the MENA region.
Commenting on the acquisition, Mahmoud Fathy, ArabyAds CEO said, “this acquisition is of great strategic value to us as it strengthens our position as the leading Influencer Marketing Platform and provides an
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