ArabyAds announced the appointment of Imad Sarrouf, a seasoned ad-tech and digital media executive, as CEO of thePubverse – ArabyAds’ publisher monetisation platform.
Imad brings with him about two decades of experience and has a strong history of using effective digital strategies to drive business growth and expansion. He has demonstrated an ability leading and expanding diverse teams and building productive partnerships with cross-functional teams.
Commenting on the recent appointment, Mahmoud Fathy, chief executive officer and co-founder of ArabyAds said, “We welcome Imad on our journey to transform the advertising technology landscape in the MENA region. Imad’s in-depth f
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