Dubai-based integrated agency, Team Red Dot, has announced the appointment of Prashant Lodaya as general manager. The appointment is in line with agency’s preparation for regional expansion strategy.
In his new role, Lodaya will overlook and drive the agency’s products and capabilities across the creative, data, media, commerce and technology offerings. He will also be responsible for developing client solutions to enable client growth . In addition, he’ll play a key role in driving expansion plans into other regions within the GCC.
Lodaya said, “Over the last 12 years, Team Red Dot has created significant impact for client’s businesses, its people and the industry at large. Raksha has been able to grow the agency, its offerings and its client base despite competing against the giants in the region. Both of us believe that it is time to leverage on this strong foundation and take Team Red Dot to the next level. We are a story waiting to be told. I am honoured and excited to be entrusted with the responsibility of bringing that story to life.”
With more than 17 years in the industry in India and UK, Lodaya has led multiple engagements together with leadership teams across some of the largest agencies and clients, driving growth for the agencies and delivering results for clients. He has held senior leadership positions across Denstu Isobar, GroupM and DDB in India.
Raksha Khimji, managing director, Team Red Dot said, “The search for a general manager has been a long time in the making, but when I discovered Prashant’s profile, I started following it closely and quickly discovered that he had the perfect blend of industry best practices, unparalleled media expertise, and a thirst for creative genius. Being from a highly competitive and mature market like India, Prashant is extremely future forward in his knowledge and application of marketing technology. I am honoured to have him lead the teams in our next chapter of expansion and am very excited to work along-side Prashant to take Team Red Dot to greater heights.”