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ArabyAds and VIDAA expand partnership to CTV advertising on Hisense smart TVs

By leveraging VIDAA's cutting-edge Smart TV platform and Hisense's dominant market position, ArabyAds will provide advertisers with a state-of-the-art, data-driven advertising solution that reaches millions of households.

CTV

Following a successful collaboration, ArabyAds, the Middle East’s leading digital advertising company, VIDAA, a global leader in Smart TV operating systems, and Hisense, a global television manufacturing powerhouse, are pleased to announce the expansion of their strategic partnership. This agreement strengthens ArabyAds’ exclusive advertising representation across VIDAA’s and Hisense’s Smart TV ecosystem in the UAE and KSA, reinforcing their commitment to transforming the Connected TV (CTV) advertising landscape in the region.

By leveraging VIDAA’s cutting-edge Smart TV platform and Hisense’s dominant market position, ArabyAds will provide advertisers with a state-of-the-art, data-driven adver


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.