Arabian Automobiles Company (AAC), the exclusive distributor for Nissan, INFINITI, and Renault in Dubai, Sharjah, and the Northern Emirates, recently launched its breast cancer awareness campaign, #DriveToZero. The campaign was designed to encourage early detection and raise awareness through eight targeted activities supported by strategic partnerships and multi-platform engagement.
The initiative was anchored on two prime statistics: Early detection can lead to a survival rate of 98 per cent and yet, one in eight women develop breast cancer during their lifetime. The brand raised the question about what it would take to move from one in eight towards a goal of zero.
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