By Samuel Snider-Held, AR & VR creative technologist, MediaMonks
The idea of augmented reality has been around since the 1960s. Since then several types of technologies have built on this idea, but it’s really been science fiction that fleshed out the concept. Sci-fi fans remember the first time they watched Luke see Princess Leia’s blue hologram, or the holographic technology seen in Star Trek. Younger generations are probably more familiar with Tony Stark’s engineering displays in Iron Man.
Whilst AR used to be a thing of sci-fi films, recent hardware and software are making the
once futuristic technology a reality. We can
create the crazy futuristic AR experiences of
tomorrow
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
