By Fabio Silveira, general manager Havas Creative Dubai.
History is full of examples of how technological transformation has reshaped societies. It can create new jobs, while making others disappear completely, redistribute wealth and even rebalance the weight of power amongst nations. We are still going through the impacts of the ‘industrial revolution’ of our time and, while the digitalisation of our world already feels like ancient history, we find ourselves planning against the impacts of new waves of digital transformation.
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