By Rob Clapp
Apple devices are capturing a larger share of advertising spend following the release of iOS 14.5, but only in markets where iOS has historically been an important player, according to a WARC Data analysis of AppsFlyer data.
Among the seven markets where Apple took at least a 40 per cent share of advertising spend before iOS 14.5, five of them (71 per cent) have seen Apple grow its share since launch.
For example, iOS devices took a 49.8 per cent share of app advertising spend in the UK before the launch of iOS 14.5. Following the update, this has risen 3.5 percentage points (pp) to more than half (53.3 per cent) of advertising investment.
On the other hand, in the
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