AppsFlyer, an open platform that provides the measurement, analytics, engagement and fraud protection technologies, released a report on the top five data trends in 2022.
Here’s a summary.
Total app installs grew by 10 per cent in 2022 despite post-Covid digital cooldown, privacy changes and economic downturn. Despite headwinds from Apple’s privacy changes, unexpected user behaviour post-Covid and a looming economic recession that affects marketing budgets, 2022 delivered a 10 per cent year-over-year rise in overall installs. While the 2020 Covid-driven digital surge – 35 per cent YoY growth in 2020 – did not become the new normal as many expected, Android installs grew 9 per cen
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