APCO Worldwide has launched “.Pomelo,” a new full-service creative practice in the MENA region, as it continues to invest and bolster its market-leading advisory and advocacy capabilities.
Operating from Jordan, the new practice has been launched to amplify the outcomes APCO delivers to its clients, through enhanced content and creative strategies based on bold thinking and deep insights.
Mamoon Sbeih, president of APCO in the MENA region, said, “I am proud to announce the launch of .Pomelo that brings together a multicultural blend of cr
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