INDUSTRY SNAPSHOT
HOW IS THE REGION CHANGING, HOW IS APCO EVOLVING?
APCO is adapting to the rapidly changing region, where visionary leadership, shifting US relationships, massive investments in infrastructure and evolving oil policies are driving demand for more sophisticated solutions.
To meet these demands, APCO is investing in its staff, increasing training budgets, and recruiting experienced professionals. By evolving with the changing region, APCO is well-positioned to continue delivering high-quality solutions to its clients.
HOW HAVE YOU CHANGED YOUR OFFERINGS TO REFLECT CHANGES IN SAUDI ARABIA?
APCO has proactively adapted its service offerings to cater to the evolving needs of Saudi Arabia. We launched the Institutional Design Practice to serve the growing Saudi government owned entities, requiring structured hiring, training and competency building. APCO has developed several best practices to ensure excellence in these processes.
In addition, APCO has launched the Live Studio and Story Room services, which provide clients in Saudi Arabia with better control over their messaging during stakeholder outreach.
WHAT MAKES APCO ABLE TO MEET THE CHALLENGES OF TODAY?
APCO’s approach to advisory services is centered on meeting the increasing complexity of the world and the fast-moving issues that clients face. This requires us to continuously upgrade our services and expertise to match the needs of our clients.
Our goal is to keep our clients informed of what’s going on and ahead of the curve. We attain this by imparting extensive industry insights, anticipating future trends, organising and simplifying the information, transferring this proficiency to our clients for enhancing their enterprises and engaging stakeholders.
WHAT DIFFERENTIATES APCO FROM OTHER FIRMS?
APCO differentiates itself from other firms by providing a broader range of services beyond traditional communication and media relations. APCO helps its clients understand the geopolitical space and how it impacts their business, provides expertise and knowledge, and offers tools for engagement and crisis management.
APCO also has a focus on helping clients deal with fast-moving issues and challenges, including those related to social media, customer complaints, and government or partner engagement. The complexity of the world is increasing, and we aim to help our clients navigate this complexity with our range of services and expertise.
Mamoon Sbeih, President, Mena Region, APCO worldwide.
