Margery Kraus, the founder and executive chairwoman of Washington-based PR agency Apco Worldwide, was recently in Dubai and keen to talk about her network’s Apco Impact practice.
“One thing that I spent all of last year pulling together is that we formed this practice called Apco Impact,” she says. “Some of this we had been doing for a number of years, but what was interesting about this is we pulled these practices together in an integrated way: climate, gender, justice, diversity and inclusion, ESG [environmental, social and governance], purpose. All of those things that companies have been moving towards that are (I don’t want to say less financially focused, because they end
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