APCO’s new logo. Credits: APCO
PR agency APCO has launched a new brand identity as part of its 40th anniversary celebrations.
The rebrand will see APCO drop Worldwide as part of its name and logo. According to the company, the step has been taken since APCO has established a “significant global presence”.
It also mentioned this will “reinforce that actions speak louder than written words and promises”.
The new logo will have two sides.
The Uncommon A—the new symbol that accompanies APCO’s logo—symbolises the “uniqueness” of APCO’s offer.
And on the other side, it features the tra
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