In a move to differentiate its milk powder in the competitive Saudi Arabian market, Anchor has launched the “Good Milk” Campaign.
The campaign aims to veer away from traditional category communications.
The campaign aims to cut through ineffective cookie-cutter communication, addressing mothers not just as proxies for their children but as key decision-makers, deserving of content that captivates and resonates on a personal level.
Dramatic content reinvention through comedy and animation
The brand’s research showed a high preference for animation and comedy among the Saudi audience.
Anchor embraced these findings. The ad is grounded in the philosophy that while all milk might appear
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