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AMC and Bawabat Al Sharq Mall raise cancer awareness with “Face Your Fear” initiative

The initiative urges men to "Get Tested Today!" for prostate and testicular cancers.

Bawabat Al Sharq Mall launched the Movember campaign to raise awareness about men’s health issues. The “Face Your Fear” initiative urged men to “Get Tested Today!” for prostate and testicular cancers. The campaign was launched digitally and supported by on-ground activation and branding. The main activity of the campaign was to get people to participate by drawing a moustache on their facemask, as their faces were covered due to the ongoing Covid-19 safety protocols.  The campaign was held in collaboration with AHS, SEHA, and Friends of Cancer Patients – SHANAB Initiative and supported by Fayendra Jewellery, Metrofitt Men’s Gym and White Fit Nutrition.

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Agency: AMC – Advertising & Marketing Consultants DMCC

Client: Bawabat Al Sharq Mall

Creative Director: Imran Mohideen

Senior Art Director:  Tamer Shams

Copywriter (English): Samir K. Shaji

Copywriter (Arabic): Asem Hatem

Motion Graphics: Zaharan Hameed & Yasser Shaker

Account Director Rabiah Atat

Social Media: Katrina Salaysay / Ghazal Hawwash / Bhavi Ann