AMC and Bawabat Al Sharq Mall raise cancer awareness with “Face Your Fear” initiative

https://www.youtube.com/watch?v=sF1uUU-wEHg
Bawabat Al Sharq Mall launched the Movember campaign to raise awareness about men’s health issues. The “Face Your Fear” initiative urged men to “Get Tested Today!” for prostate and testicular cancers. The campaign was launched digitally and supported by on-ground activation and branding. The main activity of the campaign was to get people to participate by drawing a moustache on their facemask, as their faces were covered due to the ongoing Covid-19 safety protocols.  The campaign was held in collaboration with AHS, SEHA, and Friends of Cancer Patients – SHANAB Initiative and supported by Fayendra Jewellery, Metrofitt Men’s Gym and White Fit Nu