Pimple is a problem that almost every one of us have experienced. Some of us have outgrown them, some of us have learned to ignore them. But the young Tweens, who are experiencing it for the first time – are probably trying every reflex hack known and unknown, to get rid of it.
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Through, significant research and understanding – Amber communications learned that, girls, to date sort ways to instantly get rid of a pimple by either popping it, hacking it, or using products that promise a miracle (but don’t deliver).
Hence – Himalaya took the objective – downplay the importance given to pimples by assuring them with its pimple-fighting face wash, pimples dont stand a chance of creating a worry – as with the power of Neem and Turmeric, it fight pimples and prevent them from coming back.
Set of two films built on a creative insight
There is often an inner conversation, that erupts in cases of crisis – discussing knowingly bad solutions – even if the best solution is staring you right in the face.
These films bring alive their various avatars that push them to either aggressively sort or creatively hide the pimple. Culminating with her sister giving a third yet simple solution – to wash away her pimple worries. All held together with a campaign line in the form of an advise – حبة حبة عالحبة (Habba Habba 3alhabba).
Credits
Brand: Himalaya Wellness
Creative Agency: Amber Communications, Dubai
Production House: Third Eye FX
Director: Leila Kannan
Agency Team: Salil Sawale, Nicholas Sequeira, Jinal Gadhia, Mohammed Al Hammoud, Mohammad El Rifai
Producer: Elsy Haddad
