Amazon Ads debuted its landmark event, The Connected Worlds, at the opulent Caesars Forum on Bluewater’s Island in Dubai, shining a spotlight on the importance of retail media in today’s rapidly shifting digital landscape.
The morning affair commenced with a series of enlightening sessions, including an exploration of the third big wave in digital advertising and the magic achieved by blending media with creativity, followed by a panel discussion on unlocking the power of retail media during peak marketing moments.
The event took off with a welcome note from Filip Jabbour, General Manager of MENAT for Amazon Ads, who shed light on key topics such as Prime Day, Amazon Ads business growth
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