By Tini Sevak, vice-president, audiences and data, CNN International Commercial
Increased globalisation and greater connectivity had already created seismic change in consumer behaviour and media consumption, fuelled largely by the widespread usage and diversified application of mobile technology and smartphones.
Pre-Covid-19 we had already seen a cultural shift – largely driven by the developments in technology used for services and content delivery – that gave audiences higher expectations and lower attention spans when it came to content. The ‘Amazon era’ of easy access and fast delivery created consumer demand for media and news brands to deliver what people want, when
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
