In the Middle East and North Africa (MENA) region, Ramadan has typically seen increased TV consumption and a visible shift in viewership towards the Arabic content that free-to-air (FTA) platforms offer. While these trends are still consistent, the rapid growth of over-the-top (OTT) platforms across the region has transformed the consumers’ viewing preferences as well as content consumption trends.
Period dramas, religious and cookery shows and comedy satires that FTAs produce will continue to be popular in the region for some time to come. However, OTTs in the region have long realised that in the Arabic content space they need to innovate to cater to changing consumer preferences. The
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