Naserian Waceke, Managing Partner of Alternative EventsAlternative Agency, an award-winning agency for digital advertising, has officially launched its new vertical Alternative Events, aimed at delivering bold, high-impact brand moments across the UAE, GCC, and Africa.
Expanding capabilities beyond digital solutions and into the world of events, Alternative Agency’s Alternative Events will run executive summits and regional roadshows; private galas, brand reveals and activations; as well as hybrid, digital and bespoke experiences.
Leading the new chapter will be Naserian Waceke, Managing Partner of Alternative Events, who brings a unique blend of creativity, leadership and industry insight to the role.
With more than 15 years of experience in delivering standout corporate experiences across the UAE, Africa, and beyond, Waceke is no stranger to building powerful brand moments. Her portfolio includes everything from executive forums and product launches to immersive activations and cross-market campaigns for some of the world’s most respected brands.
Known for her ability to blend creative vision with operational precision, Waceke brings a bold perspective, deep regional insight, and a global standard of excellence to everything she touches.
As she steps into this new leadership role, Alternative Events aims to offer clients a new kind of events partner: agile, accountable and deeply invested in delivering impact.
Commenting on her role, Waceke said, “I’m incredibly excited about the opportunity to take Alternative Digital’s creativity and digital expertise into the events sector. Our goal is to not only organize events but to curate experiences that resonate, engage, and deliver long-lasting impact.”
Leveraging Naserian’s wealth of experience in high-impact event management, strategic communications and brand activations, Alternative Events aims to deliver exceptional experiences for our clients.
Yash Ganatra, Global Managing Director of Alternative Digital Agency, said, “As the Global Managing Director, my role has always been to lead the charge in exploring new possibilities and pushing boundaries. The expansion into events is a natural progression for us. We are not just creating events, we are shaping experiences that reflect the heart of what we do – creativity, innovation, and results.”
Ganatra added, “I’m confident that with Naserian leading Alternative Events, we’ll redefine how brands engage with their audiences, and I look forward to this exciting new chapter in our journey.”
Alternative Events will focus on delivering customised, immersive event experiences, from corporate conferences and product launches to high-profile brand activations and VIP experiences.
By leveraging its expertise in digital innovation and creative strategies, it will aim to provide its clients with events that are not just successful, but memorable and impactful.
