AllDetails announced its appointment as the Banyan Tree Group’s public relations representative for the Middle East.
AllDetails was selected after a competitive pitch to elevate the Banyan Tree Group brands in the GCC. The appointment will see AllDetails work closely with Banyan Tree Group’s Brand Communications team to facilitate integrated campaigns to raise brand awareness in the region.
Banyan Tree Group caters to diverse market segments beyond its first founding as a single luxury resort brand. In 2006, Banyan Tree Group was listed on the Singapore Stock Exchange, and now operates multiple brands. The Group’s vision is to continue building a multi-brand ecosystem that caters to diverse market segments, providing unique and personalised experiences to its guests. The Group opened eight new properties in 2022, including Dhawa by Banyan Tree in the Maldives, Banyan Tree AlUla in Saudi Arabia, and Buahan, a Banyan Tree Escape in Indonesia.
“It’s an absolute pleasure to welcome AllDetails to the Banyan Tree Group family. As specialists in luxury hospitality in the GCC, it was clear AllDetails was the partner for us,” said Adhiyanto Goen, Head of Brand Communications for Banyan Tree Group. “We’re excited to collaborate with AllDetails on impactful campaigns over the coming year and highlight the Banyan Tree Group brands to the region.”
“The AllDetails team is honoured to be representing Banyan Tree Group,” says Isabel Tapp, Founder and CEO of AllDetails. “I’ve long admired the Banyan Tree Group for its understated luxury, sense of community and strong green conscience. At a time when globalisation and climate change are so real, it’s refreshing to partner with a brand that is rooted in conveying the story about the location and its people, all while reducing its environmental impact.”
