AllDetails announced its appointment as the Banyan Tree Group’s public relations representative for the Middle East.
AllDetails was selected after a competitive pitch to elevate the Banyan Tree Group brands in the GCC. The appointment will see AllDetails work closely with Banyan Tree Group’s Brand Communications team to facilitate integrated campaigns to raise brand awareness in the region.
Banyan Tree Group caters to diverse market segments beyond its first founding as a single luxury resort brand. In 2006, Banyan Tree Group was listed on the Singapore Stock Exchange, and now operates multiple brands. The Group’s vision is to continue building a multi-brand ecosystem that caters
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