Ali Rez on his top takeaway from Cannes 2024
On the last evening of the 2024 Cannes Lions festival, the Lion of St. Mark was – much deservedly – awarded to the legend that is Jacques Séguéla, who delivered one of the most memorable speeches ever given at the Palais. His talk had several nuggets of brilliant wisdom, including the accurate insight that ideas are like spermatozoa: you might have millions, but one will stick.
Amidst all that he said was something I am certain will stay with me; in fact it is now forever enshrined on a Post-it note on my desk: “Every ad is a shot at eternity.”
In wha
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