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posted on Oct. 02, 2025 at 6:02 pmOct 3, 2025

AlArabia’s Faden Media wins SAR 68.25m contract from Al Balad Al Ameen Company

posted on Oct. 02, 2025 at 6:02 pmOct 3, 2025

The new agreement grants Faden Media the rights to establish, operate, and maintain advertising billboards on building facades across key locations in Makkah for the next 10 years.

Faden x Albalad AlAmeen AlArabia

Faden Media, a wholly owned subsidiary of AlArabia, has been awarded a landmark contract with Al Balad Al Ameen Company, the investment arm of the Holy Capital Municipality.

This contract win follows AlArabia’s success in securing the Masar Destination contract — an achievement of great significance to the Holy City, alongside the installation of its state-of-the-art advertising boards along the Intercity Roads in the Kingdom of Saudi Arabia.

The new agreement grants Faden Media the rights to establish, operate, and maintain advertising billboards on building facades across key locations in Makkah for the next 10 years.

According to a bourse filing on the Saudi exchange, Faden M

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Tags:Advertising Al Balad Al Ameen Company AlArabia billboard designs billboards building facades communication digital billboards heritage Holy Capital Municipality Identity innovative advertising solutions Intercity Roads Islamic identity Makkah Masar Destination urban landscape

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.