Al-Futtaim Lexus has launched its new brand campaign, “Made Personal”, emphasising a strong connection between Lexus and its drivers.
Developed in partnership with Memac Ogilvy, the campaign highlights how the Lexus range is designed to ‘make luxury personal’ for every driver.
It is the first time ever that Lexus UAE has created its own home-grown campaign specifically tailored to the UAE market, with all assets, content and imagery produced locally.
Lexus says its cars are made to complement their owners’ individual style and way of life, from the first sketch to the final polish. This personalised approach is rooted in the shared values between Lexus and its customers.
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Tags:Al-Futtaim Lexus
