Al-Futtaim Lexus is celebrating the UAE’s 52nd Union Day with a campaign called ‘Colours through Lexus’.
It brings to life a world of colour for a Lexus owner affected by colour blindness or colour vision deficiency (CVD), all from the comfort of their Lexus car.
Globally, about 1 in 12 men and 1 in 200 women suffer from some form of colour blindness or CVD, and 99 percent of all colour blind people suffer from red-green colour blindness.
In the UAE, a study by Moorfields Eye Hospitals found significant colour vision defects among the tested population, showing the need for more comprehensive research to assess the reasons for its prevalence.
The ‘Colours through Lexus’ cas
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