During sale season, Al-Futtaim IKEA’s foot traffic can increase by over 600%. While that’s great for business, the bad news is, co-worker numbers remain the same. To combat this, the region’s leading Swedish home furnishing retailer took advantage of a very common fashion mishap: wearing a yellow shirt to your local IKEA.
Yellow is the colour IKEA co-workers proudly wear but if you’re a customer it can lead to an awkward encounter or two as you’re mistaken for one of the team. For its upcoming sale season, IKEA wanted to take advantage of this and turn those yellow-shirted customers into its greatest asset.
Enter IKEA co-worker for the day campaign, a promotion where customers
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