In case you missed it, Al-Futtaim IKEA and Memac Ogilvy shared a heart-warming campaign showcasing how IKEA furniture stands the test of time, proving that love isn’t just for people, but also for the furniture that witnesses every chapter of our lives.
For Valentine’s Day Al-Futtaim IKEA launched a campaign highlighting how furniture from our first affordable apartments to our family homes, are designed to last, offering the same comfort, style, and durability as life’s big transitions unfold.
The campaign highlights iconic brand products, such as the Billy Bookcase, Bodbyn Drawer Front and Pax Wardrobe, that have been there for customers through single-hood, all the way to starting families.
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Carla Klumpenaar, GM Marketing and Communications, Al-Futtaim IKEA UAE, Qatar, Egypt and Oman, told Campaign Middle East: “We wanted to launch a Valentine’s Day campaign that resonated with everyone, not just couples. This campaign celebrates the love for the furniture that make a house a home.”
“We hope it reminds people of the special connection they have with their IKEA pieces, and the lasting value they bring to their lives,” Klumpenaar added.
Through a series of videos, Instagram carousels and stories, Al-Futtaim IKEA and Memac Ogilvy captured the presence of these items, showing how furniture is built to keep us company and share love through life’s milestones.
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Speaking to Campaign Middle East, Anshuman Bhattacharya, Group Creative Director, Memac Ogilvy, said, “‘A Lifetime Of Love’ is a simple yet powerful way of showcasing how IKEA products are built to last through different life stages.”
“Additionally, this campaign reaffirms the versatility of IKEA products and how they cater to various lifestyles. No matter where life or love takes you, your furniture will last through it,” Bhattacharya added.
This Valentine’s Day, the campaign celebrates not just the love between people, but the furniture that has been there and supported us through every stage of life.
CREDITS:
Client: Al-Futtaim IKEA
Carla Klumpenaar, GM – Marketing, Communication and Interior Design, IKEA United Arab Emirates, Qatar, Egypt and Oman
Dina Al Sahhar, Regional Marketing Manager, IKEA United Arab Emirates, Qatar, Egypt and Oman
Jay Quadras, Regional Digital Marketing Leader, IKEA United Arab Emirates, Qatar, Egypt and Oman
Mohamed Maihoub, Regional Marketing Specialist, IKEA United Arab Emirates, Qatar, Egypt, and Oman
Houda Sfar, Regional Marketing Specialist, IKEA United Arab Emirates, Qatar, Egypt, and Oman
Agency: Memac Ogilvy Dubai
Gautam Wadher – Chief Creative Office
Anshuman Bhattacharya – Group Creative Director
Jack Mcara – Copywriter
Jessieleigh Dudley – Art Director
Ahmed Elbeshbishy – Content Creator
Karl Hitti – Head of Social
Ahmed Nour – Social Director
Kevin Kurian – Business Director
Yara Maalouf – Senior Social Account Manager
Layan Abdo – Senior Social Account Executive
Georges Enkiri – Senior Account Manager
Nicole Correia – Senior Account Executive
Dana Salama – Community Manager
Dina ElKharaz – Community Manager
Yasser Hamdy – PR Business Director
Rawan Mahmoud – PR Account Director
Rachel Sparkes – PR Account Manager
Haya Khalil –Senior PR Account Executive
Farah Talaat – PR Account Executive
Shady Fekry – Media Relations Director
Rasha Armouti – Media Relations Executive
Chantelle Burchett – Influence Account Director
Sara Mocattash – Influence Account Executive
